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More data are needed to assess the feasibility of this regulatory policy in high-risk smokers, especially smokers who have a high degree of dependence, such as low SES populations

[13] In the 1970s, Brown & Williamson realised that the cigarette brand was mainly smoked by women and couples because the Viceroy brand was "less masculine than its key competition" and the brand had a "feminine orientation" according to internal documents

Each brands provide different options such as slim packs, 100s, super or carton packs to appeal to a variety of clients, from bulk buyers to those looking for smaller or more economical options

None of those mice developed cancer, which the researchers considered statistically significant. The study had some limitations